skincare & makeup education FOR WOMEN OVER 40

Your skin didn’t fail you.
The advice just wasn’t written for this stage of life.

I help women 40+ understand their skin changes and finally feel confident in how they look again.

Get in touch
Maria Velve Green Beauty Curator

If this sounds familiar,
you’re in the right place.

Over the last few years, I've had so many conversations with women who feel like their skin has suddenly changed on them.

Dryness that wasn't there before.
Makeup that doesn't sit the same.
Products that used to work, no longer working at all.

And the most common thing I hear is this: "I don't know what to do about it."If that's you, I want you to know — you're not doing anything wrong. Your skin is going through a real shift, and most of the beauty advice out there was never designed for this stage of life.

That's the gap I've spent years learning how to close.

Hi! I’m Maria.

A professional makeup artist, beauty expert, and college professor by trade. I trained at the Blanche Macdonald Institute in Vancouver, hold a Master's degree in Applied Linguistics from York University, I have spent over 20 years working with women on their skin and beauty routines.

I'm also in perimenopause myself, so when my clients tell me their foundation looks cakey, their brows are disappearing, or they've stopped feeling like themselves in the mirror, I understand it personally, not just professionally.

What I've learned through my own experience and through working with hundreds of women is that the old rules no longer apply. Techniques designed for a younger face don't support the face we have now. And, most of the beauty industry hasn't caught up to that yet.

My work is about changing that. One woman, one conversation, one ritual at a time.

Discover how to look radiant and confident after 45.

Download the free guide and see what a difference the right approach makes.

Send me the free guide

work with maria

Curated solutions
for lasting confidence.

All services are for women 40+ only, available in person in Toronto and virtually.

Sometimes the most helpful thing is having someone look at your specific skin needs, and your routine, and tell you exactly what needs to change. Every session is personalized to you and where you are right now.

Skin Consultation

A personalized look at what's happening with your skin, with a clear skincare plan and product guidance made for you.

Makeup Consultation

A focused session to assess your current products and routine, with clear recommendations on what to update and why.

Makeup Lesson

A hands-on lesson teaching you updated techniques that actually work for hormonal skin.

view all services

Not sure which is the right fit? Book a free 15-minute consult and we'll figure it out together.

The Menopause Beauty Transformation Program

A 12-week online program designed to help you understand what's happening to your skin, simplify your routine, and feel confident in how you care for yourself again.

It's not about doing more. It's about finally understanding what works for you at this stage of life. Weekly live coaching calls and lifetime access to all materials are included.

enroll now

SPEAKING

Bring this
conversation
to your audience.

I speak on stages, podcasts, and at events for organizations that want to offer their audience something real. Not anti-aging tips or pressure to look younger, but warm, practical guidance that helps women over 40 feel seen, understood, and equipped.

My topics span skincare through menopause, makeup for mature skin, and mindful beauty rituals for confidence and self-care.

"Maria is a powerful and engaging speaker. At our Embrace event, she led a mirror activation that moved the entire room."

- Nathalie Amlani, Embrace Event Founder

The Beauty Blog

face of woman with sensitive skin

Sensitive Skin vs Sensitized Skin: What’s the Difference and How to Care for Each

mature woman menopausal skin

Menopause and Skin Changes: What to Expect and How to Adapt Your Routine

Maria Velve with clean perfume

Clean Perfume 101: How to Find a Non-Toxic Fragrance You’ll Actually Love

View all blogs

“If you ever have the opportunity to have Maria do your makeup or recommend products to you - take it! Not only is she one the loveliest, most genuinely kind humans alive, but she also really knows what she is doing.

Maria did my makeup for a photo shoot and made me look gorgeous and also recommended products that made my skin happy - and for the first time ever did not irritate my rosacea and seborrheic dermatitis.

Any other products I've bought from her have been just as successful for my ridiculously sensitive skin. I can't say enough good things about her.”

— Dr. Sarah Mickeler, Oona Wellness Group

"Maria is extremely knowledgeable about skin care and genuinely cares about the health of your skin.... My skin has really turned around since using the products she recommended."

— Nathalie Amlani, Pictonat Photography

“Maria is an absolute gem to work with. She is incredibly knowledgeable about skincare and makeup. As a green/clean beauty expert she always keeps your wellbeing and the health of your skin in mind. Plus she's just a joy to be around!”

— Graydon Moffat, Graydon Skincare

You don’t have to
figure this out alone.

Whether you're just starting to notice changes or you've been struggling for a while, there's a clear path forward. It starts with the right information for your skin specifically.

I'm here whenever you're ready.

Get in touch