As a green beauty expert, I often come across a green, local brand that I love in its entirety. Wildcraft is one of those brands that makes my minimalist heart sing. Made in small batches in Toronto, Wildcraft creates skincare with simple ingredients in beautiful glass packaging. The company’s collection is not massive; it’s in fact very carefully created. I like the simplicity of the ingredients and the fact that the line does not overwhelm with a multitude of products. Here are the top three reasons I love this local, green brand.
If you live in Toronto, perhaps you’ve heard of Graydon Skincare. I was lucky enough to come across the brand as I was researching skincare brands in Ontario and then I got even luckier when I got to meet Graydon herself. I met with Graydon over a cup of warm cocoa-ey drink that she made for me. As I watched her mix beautiful raw ingredients into a delicious concoction, I knew that this woman knew her stuff! It’s clear that the brand she’s created was created with passion for raw beneficial ingredients and knowledge of the benefits of a plant-based diet that is part of Graydon’s lifestyle.
Do you have a makeup brand you trust for getting the job done and being good for your skin? It seems that satisfying these two needs is essential for most consumers as well as skincare and makeup companies. As a makeup artist, it’s essential to me that the product does what I want it to do. I want the pigment in the shadows, the hydration in the lipsticks and the nourishing ingredients in the foundations. Turning 40 last fall, has shifted my focus in what I’m looking for in makeup – I want the good stuff on my skin; a type of a skincare-makeup hybrid.
This company caught my attention because its products were unique to me. I had never tried a cleanser made from grass-fed tallow before, so I had to get my hands on a jar! Based on the oil-cleansing method where like attracts like, the natural oils in the Grapefruit Lavender Cleanser dissolve makeup, dirt, and excess oil. The cleanser is made with grass-fed tallow, cold-pressed castor seed oil, and therapeutic grade organic essential oils and is all whipped up to resemble a white fluffy butter.
I love Helena Lane’s philosophy of doing less to our skin with less products allowing it to take advantage of its own regenerative powers. Helena uses nutrient-rich unprocessed and certified organic ingredients in her skincare, which allow for the use of four or five in each product. I love the fact that beautiful skincare can be created from a few beautiful ingredients that are easy for consumers to understand.