Do you have a makeup brand you trust for getting the job done and being good for your skin? It seems that satisfying these two needs is essential for most consumers as well as skincare and makeup companies. As a makeup artist, it’s essential to me that the product does what I want it to do. I want the pigment in the shadows, the hydration in the lipsticks and the nourishing ingredients in the foundations. Turning 40 last fall, has shifted my focus in what I’m looking for in makeup – I want the good stuff on my skin; a type of a skincare-makeup hybrid. I don’t think that’s too much to ask and it seems that the cosmetics industry in looking in that direction, too.
I came across Pure Anada a few months ago while researching Canadian brands for my site GreenBeautyExpert.ca. from BC east to Ontario. Pure Anada was the first Canadian full-range natural skincare and makeup company that I came across that uses natural beneficial ingredients. I was impressed and immediately had to order a sample pack. Pure Anada does it all – from makeup to skincare – and they do it with soul! For example, the shea butter used in their products comes from a women’s co-op in West Africa and the mica is mined in India without the use of child labour. As a consumer, the stories of the people behind the brands I choose to support are important as are their values and the causes they choose to support. Pure Anada has their values in check.
Pure Anada’s line is extensive, ranging from makeup to skincare to nail polish. Although I haven’t gotten to try everything yet, I want talk about three of my favourite products – their pressed mineral eyeshadows , Petal Perfect lipsticks and their tinted moisturizers. Eye shadows are important because the eyes say it all. They have to be easy to apply, stay put and come in a beautiful range of colours to satisfy all tastes. Pure Anada shadows are mineral pigments blended with jojoba oil to create beautiful silky eye shadows. In two finishes, demi-matte and matte, these eye shadows can satisfy both your daytime and evening looks. One of my favourites is Pewter – a demi-matte deep silver with brown undertones. This shade can create a beautiful daytime-appropriate smokey eye or be placed on top of black eye pencil to set and give depth. I absolutely love the silky finish and the way it makes my green eyes pop. Pure Anada’s pressed eyeshadows are magnetic, so you can easily pop them in one of their magnetic palettes and throw in your purse – now that’s smart, convenient and less wasteful for the environment.
Lipstick is one of the most popular makeup products and it’s definitely one that I reach for most often. It’s quick and easy to apply (and reapply throughout the day) and it can instantly dress up your face. There has been much chatter online about how much lipstick the average woman uses and consumes over a year. Of course the numbers listed online are shocking (no big surprise there) but regardless of whether they’re true or not, I’d like to choose a brand that I can feel good about putting on my lips. Pure Anada’s lipsticks are not made with dyes, silicones or artificial flavours, just 100% organic and mineral ingredients. Glimmering minerals ensure the beautiful shine and rosehip oil ensures rich moisture. Simple as that.
Available in five shades, Pure Anada’s Tinted moisturizers are a dreamy blend of pomegranate, rosehip and geranium oils – these oils are rich in antioxidants and perfect for those of us over 35 who would like some coverage with the added benefits of an anti-aging skincare product. This is what three of my clients had to say about this product:
“I love how it gives me smooth, even coverage and leaves my skin feeling so soft.” Julia S, Toronto, ON
“Best tinted moisturizer I’ve ever used! It makes me glow and doesn’t wreck my sensitive skin like everything else I’ve tried. Actually it seems to leave it looking better than before even after I take it off!” Dani Z, Toronto, ON
“I love the Tinted Moisturizer by Pure Anada! It is lightweight with great coverage for someone with oily skin and my skin looks and feels better after using it the past two months.” Shireen C, Victoria, BC
The Tinted Moisturizer has sheer coverage, so if you’d like full coverage check out Pure Anada’s Liquid Foundations which come with cute Canadian names – Sunkissed Canadian, Atlantic Bisque and Prairie Rose – and a blend of argan, seabuckthorn and coconut oils full of essential fatty acids and antioxidants. Here’s what Andi Clark, a mom of two and personal trainer in Toronto, had to say about the Liquid Foundation:
“I love Pure Anada’s liquid foundation because I’m busy and I don’t have time to play around. It blends really well, doesn’t streak and leaves my skin feeling soft.”
If you’re looking for velvety shadows, hydrating lipsticks or a simple tinted moisturizer, Pure Anada is definitely worth checking out. I have a lot of clients asking me for Canadian makeup brands and although there are a few great ones out there, I feel that Pure Anada has a great range of products which are affordable if you’ve been thinking of making the switch to a cleaner brand.
All opinions used in my article are my own and that of my clients. I only recommend products I love on me and my clients. All Pure Anada products used and reviewed have been purchased by myself. I have not been provided with any compensation to write this review; however, if you choose to purchase through my links, I will be provided with a small percentage of the sale which I will be putting into more products (seriously, I’m addicted) and more reviews 🙂
Message me if you have any questions about the brand or anything else green beauty related at all.