Maria Velve with clean perfume

Clean Perfume 101: How to Find a Non-Toxic Fragrance You’ll Actually Love

My Take on Finding a Non-Toxic Fragrance

Perfume has been gifted for centuries — once a symbol of honour and affection, and still one of the most personal beauty choices we make today. Scent connects to memory, emotion, and how we express ourselves. But many traditional fragrances contain synthetic ingredients that can irritate the skin and trigger allergies or asthma. And during perimenopause or menopause, our skin — and even our sense of smell — can become more sensitive. That’s why I’m drawn to clean perfume: a more transparent, non-toxic way to enjoy fragrance as part of your self-care ritual, without compromising your health or values.

Maria Velve with clean perfume

What Makes a Perfume “Clean”?

When we talk about clean perfume, we’re not just referring to a trend — we’re talking about a conscious shift in how fragrance is created and experienced. Botanical and synthetic perfumes are two distinct categories of fragrances, each with its own set of characteristics and production methods. Clean perfumes rely on more transparent formulations made with naturally derived ingredients, plant-based alcohols, and essential oil blends. Here are the top 3 key differences between the two perfume categories:

1) Source of Fragrance Ingredients:

Botanical Perfumes: These fragrances are made using natural ingredients derived from plants, flowers, fruits, and other organic materials. Common botanical perfume ingredients include essential oils, absolutes, and natural extracts. What I love the most is that on a bottle of a “clean” botanical perfume, I can clearly see the ingredients it contains. This does not happen in the synthetic perfume industry where the “recipe” for the fragrance is protected by law because it’s a “trade secret”. Some 3,000 chemicals are used as fragrances by the beauty industry.

Synthetic Perfumes: Synthetic perfumes, also known as “fragrance oils” or “chemical perfumes,” are composed of entirely synthetic compounds created in a laboratory. These compounds attempt to replicate the scents found in nature but are not derived from natural sources. Think of creating the scent of natural ingredients such as fruit and flowers, without extracting them from nature herself.  This goes for candles, body sprays, perfume and the thousands of other scented products out there.  The sources of these synthetic ingredients are from byproducts of the petroleum and natural gas industries. Imagine seeing this on their labels?! It’s no wonder they don’t list ingredients.

Living Libations perfume bottle

 

2) Allergenic Potential of Perfume:

Botanical Perfumes: Some people may be sensitive or allergic to certain natural fragrance components found in botanical perfumes. Just because something is “natural”, it doesn’t mean you could not react. Common allergens include essential oils like lavender, rose, or citrus oils. Pay attention to which smells tend to irritate your sinuses and steer clear when you see them listed on the bottle! Check for certifications from trusted organizations, like EcoCert or COSMOS, that verify the fragrance is free from harmful chemicals. Additionally, a true fragrance that is “clean” will have a shorter ingredient list and avoid commonly used toxic chemicals like phthalates and parabens.

Synthetic Perfumes: Synthetic fragrances can also trigger allergies or sensitivities in some people due to the chemicals used in their composition. Some synthetic fragrance compounds have been associated with skin and respiratory irritations such as eczema and asthma attacks. Not to mention that the phthalates present in synthetic perfumes (also hair sprays, nail polishes, deodorant, and soaps), makes them evaporate slower and last longer. Synthetic perfumes have been linked to all kinds of health problems beyond allergies.

Allergic or Asthma?

If you notice any allergic reactions, irritations, or discomfort when using synthetic perfumes, it may be helpful to take an online allergy quiz to identify potential triggers or consult a healthcare professional to assess your sensitivities further. If you experience symptoms like wheezing, shortness of breath, or persistent coughing, it could indicate asthma. It may be helpful to take a quiz to check for Asthma or consult a healthcare professional to assess your sensitivities further. Once you’ve identified your sensitivities, it’s essential to choose personal care products that align with your needs. Check out my curated clean perfume collection here. If you need further assistance, let’s chat! 

Om Organics roll on perfume

3) Sustainability and Environmental Impact:

Botanical Perfumes: Clean beauty lovers consider botanical perfumes as more environmentally friendly because they rely on renewable resources, and the cultivation of aromatic plants can support local ecosystems and communities. However, there are concerns about over-harvesting and the impact of agriculture on natural habitats. Will we have enough rose petals for rose oil in 50 years? Should we destroy an entire tree in order to possess sandalwood oil? This is not a post about the environmental impact of our consumerism, but just wanted to give you some food for thought.  If you’re concerned about the environmental impact of your choices, then do a bit of research to see where your favourite oils come from. It’s good to know whether you’re choosing botanical or not.

Synthetic Perfumes: I touched a bit on this in the previous section. The production of synthetic perfumes can involve the use of various chemicals and petrochemicals, which may have environmental and health implications. Additionally, the disposal of synthetic fragrance compounds can be a concern. Check with your city’s disposal and recycling programs if you have old perfumes you’re looking to get rid of, like the Waste Wizard for the City of Toronto.

Maria Velve misting in the woods

The Benefits of Clean Perfume for Mature Skin

As our skin evolves through perimenopause and menopause, it naturally becomes thinner, drier, and more sensitive. This means it may react differently to synthetic ingredients or heavy formulations that once felt fine in our 20s and 30s. Clean perfumes are a beautiful solution because they use botanical oils and natural bases that are much gentler on the skin barrier. If you’ve always been sensitive, pay attention to the section above on the Allergic Potential of Perfume.

Traditional alcohol-heavy fragrances can be drying or irritating, especially around pulse points like the neck or décolletage, where mature skin is thinner. Clean perfumes often replace harsh solvents with organic sugarcane alcohol, jojoba oil, or fractionated coconut oil, helping the scent linger while nourishing your skin. I also love when clean beauty companies create other options for fragrance than perfume itself. Check out the offerings of Om Organics for body care, which can be layered after the shower to create a light scent on the body.

And beyond the physical benefits, there’s an emotional layer. Wearing a clean perfume can become part of a mindful beauty ritual, connecting you back to your senses and helping you feel grounded, radiant, and present in your own body.

Om Organics roll on perfume

The power of fragrance on our senses

Fragrance whether botanical or synthetic has the power to evoke a range of sensory experiences and emotional responses in us. Perfumes are not just about creating pleasant scents. They can profoundly affect our senses in various ways:

1.Olfactory Sensation: The most obvious sensory impact of perfume is on the sense of smell. Perfumes can create a wide range of olfactory sensations, from pleasant and inviting to exotic and intriguing. The choice of fragrance notes, the intensity, and the composition of the scent all influence the way it is perceived by the olfactory system

2. Emotional Response: Perfumes can evoke strong emotional responses. A particular scent may remind you of a cherished memory, a loved one, or a special place, leading to feelings of nostalgia, happiness, or even sadness. Fragrances can also influence your mood, helping you feel more confident, relaxed, or energized.

3. Memory Trigger: The olfactory sense is closely linked to memory, and certain scents have the power to trigger vivid recollections. This phenomenon is known as the “Proustian effect,” and it’s named after the French writer Marcel Proust, who famously wrote about how the smell of a madeleine cookie dipped in tea brought back a rush of childhood memories. Perfumes can similarly transport you to the past.

4. Personal Expression: Perfumes allow individuals to express their personal style and identity through scent. Your choice of fragrance can communicate your mood, personality, and even cultural or social affiliations to others.

5. Therapeutic and Relaxation Benefits: Some perfumes, particularly those containing natural essential oils, are used in aromatherapy for their potential therapeutic effects. Experts believe that certain scents promote relaxation, reduce stress, or improve concentration.

Learning how to shop for a clean perfume is important, so you can reap all the benefits but not irritate your senses.

Shopping tips for choosing the right clean perfume for you!

Now that you know the difference between synthetic and botanical fragrance, how do actually shop for a clean perfume?

  1. Do your research! Which brands do you trust for their transparency and reputation in the beauty industry?
  2. Does their transparency extend to all their products like their perfume ingredients?
  3. Pay attention to scents that you’re attracted to like floral, sweet or warm scents. Look for these in your fragrance!
  4. Pay attention to scents that overwhelm you or make your eyes water. Stay away from these.
  5. After you test the perfume on a paper strip, you need to apply it on your skin! This is the only way to know what it will smell like on YOU!
  6. You should never rub your wrists together after spraying your fragrance! Spray using a downward motion and simply press onto the other wrists or neck.
  7. Scent it very personal. Just because your friend liked a fragrance, it doesn’t mean you will too. It might also not smell the same on you.

As a small business owner, I ask similar questions to bring beauty products into my shop.  I have chosen to work with certain perfume brands in Green Beauty Curator, which offer full disclosure on their ingredients. If I can help you choose the right one, reach out to me at maria@greenbeautyexpert.ca and we can book your free 15 min call.

FAQ section:

  1. What is a non-toxic perfume? See section above on what makes a perfume clean!

      2. Is clean perfume long-lasting? Without phthalates that hold scent in place, clean fragrances are not as long lasting as synthetic ones. However, you can ensure their longevity by layering them with the same body products.  For example, layer your perfume with the same scent of body lotion or oil after the shower. See these beautiful options Om Organics offers here.

3. Can natural fragrance cause allergies? See section above on the Allergenic Potential of Perfume.

Wear your clean perfume with confidence but also carefully, especially when you’re around others who are sensitive.  Happy spraying!

Clean Perfume 101 | How to Find a Non-Toxic Fragrance You’ll Actually Love – Green Beauty Curator

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